CAMPAIGNING FOR EQUAL EDUCATION
11th of April - 15th June
On 15th June we will be celebrating the overwhelming success of our 23 roadshows and screenings through Ahmednagar district to promote and encourage girls to complete their full entitlement of 12 years of school education. Since our launch on 13 April, we have covered 2,359km, registered 20,035 attendees, marched with 3,696 children, performed 61 street plays and a lot more to bring Malala’s message to girls and their families, which has had a fantastic response and results. At this showcase event, we will be sharing our success stories, films of our roadshow and screenings as well as debating on the issues surrounding education and announcing our competition and scholarship funds winners.
Guests of honour include veteran Gandhian and activist, Anna Hazare, India's first female CEO of a multi-national company, Leela Poonawala, founder of Youth4Change, Meera Shenoy and advisor to the World Bank and Government of India, Sameer Ghost.
It is our aim that by offering free, open invitations to watch ‘He named me Malala’ we will be reaching girls and their families and helping them to appreciate the value of equality in education. The documentary will be complemented with a range of activities to promote the screenings and debates to identify and tackle the barriers to education for girls within our communities.
We have engaged with key influencers, such as education officers and council members and presidents, that have fully committed to encouraging and supporting more girls into attending school and completing their education.
We will also be taking ‘He named me Malala’ on the road to reach some our more remote communities where the number of girls attending school are at their lowest. We will be visiting and inviting people in rural villages and slums within Ahmednagar District to join us at public screenings in locations convenient to them within their local areas. To help build the audience, the film will be accompanied by live music, literally drumming up support, street plays, opening addresses from local dignitaries, competitions and debates on the film and also issues affecting educational quality within their communities.
Radio Nagar will be hosting a series of show to promote the screenings and wider messages about the importance of education for all. These will include interviews with the key staff involved in the project and Snehalaya founder, Girish Kulkarni. With an audience of 25,000 is our target areas this will play a major role in spreading the word.
To engage further with our audiences we are running a seies of competitions with education- related prizes. Read more about our essay writing competition with scholarships and cash prizes on offer here. Our poster, slogan and poetry competitions run until 6 June with prizes being awarded at our Closing ceremony on 15 June.
Training program for supporters
Ahead of screenings, we will be working with and motivating our established long-term supporters within the areas we are targeting to support us with the programme. We will be calling upon them to help with all the local arrangements, from sending invites to potential participants and donors to raising the issues regarding education within their own districts. They will then also assist with keeping the message going after the screenings helping us to schedule and deliver follow-up programmes to encourage more girls to continue with their education.